Fu, Yunneng
(2023)
Factors Influencing Organizational
Citizenship Behavior Of The New
Generation Of Employees In China: The
Roles Of Positive Emotion As Mediator
And Lmx As Moderator.
PhD thesis, Universiti Sains Malaysia.
Abstract
Along with the flourishing electronic commerce (e-commerce) and economic
globalisation, the social economy has experienced profound changes and accelerated
progress. Employees with organisational citizenhip behaviour (OCB) contribute to the
accomplishment of social and economic in the organisation. Unfortunately, the new
generation of employees, being the core human resources of Internet companies are
less likely to engage in OCB. They generally have a lack of collective concept, weak
sense of responsibility, low organisational loyalty and identity, short average working
life, and high turnover rate. These issues may be detrimental to organisational
development and performance. The purpose of this study is to explore the influencing
factors of improving OCB among the new generation of employees. As such, this
study looked into several ways to resolve issues lurking in the new generation of
employees. The theories deployed in this study are positive psychology, selfdetermination
theory, and social exchange theory. From the stance of positive
psychology, positive leadership (PL), organisational climate (OC), and psychological
capital (PC) were selected as independent variables. Meanwhile, positive emotion (PE)
and leader-member exchange (LMX) served as the mediating and moderating
variables, respectively, to examine the impact towards organisational citizenship
behaviour (OCB).
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