Predicting Shisha Smoking Behaviour Among University Students In Nigeria: Moderating Roles Of Media Normalisation And Denormalisation

Oluwafunmilayo, Adu Agatha (2023) Predicting Shisha Smoking Behaviour Among University Students In Nigeria: Moderating Roles Of Media Normalisation And Denormalisation. PhD thesis, Universiti Sains Malaysia.

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Abstract

The study elucidates the moderating roles of normalisation of shisha through social media and denormalisation of shisha through mainstream media in terms of pro-smoking and anti-smoking shisha related messages respectively.

Item Type: Thesis (PhD)
Subjects: P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions: Pusat Pengajian Komunikasi (School of Communication) > Thesis
Depositing User: Mr Aizat Asmawi Abdul Rahim
Date Deposited: 08 Apr 2024 03:39
Last Modified: 08 Apr 2024 03:39
URI: http://eprints.usm.my/id/eprint/60362

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