Chang, Runyi
(2023)
Improving User Interface Accessibility For Chinese Elderly Tourism Through Service Design In Yancheng, Jiangsu Province, China.
PhD thesis, Universiti Sains Malaysia.
Abstract
The aging process in China has been accelerating. Since 2020, China has moved
from a deeply aging society to a super-aging society. The growing base of population
aging inevitably brings about the aging of consumer groups in the market. Especially
when elderly people are in tourism, they have more available time, lower financial
pressures, and considerable purchasing power, so elderly tourism is becoming an
integral segment of the tourism industry. Although extensive literature has discussed
elderly tourism in China as a separate sector, it has not been able to change the situation
of low accessibility. Until now, there has been insufficient research to identify the
needs, behaviors, and expectations of elderly people in tourism. As a result, the
traveling experience of Chinese elderly people is unsatisfactory since the tourism
industry cannot accurately match the demands of the elderly in terms of products,
services, and travel processes. In this study, the author applied service design as an
interdisciplinary approach to improving accessibility to elderly tourism. Using a
combination of quantitative and qualitative methods, including Pearson correlation,
multiple linear regression, and interview verification. The author explored a range of
factors that influence traveling experience of elderly people throughout journeys.
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