Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator

Qi, Zhang (2023) Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator. PhD thesis, Universiti Sains Malaysia.

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Abstract

This study attempts to examine the relationship between consumers’ consumption values, satisfaction and loyalty by developing a framework based on the Cognitive-Affective- Behaviour (C-A-B) model and the Theory of Consumption Values (TCV).

Item Type: Thesis (PhD)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Aizat Asmawi Abdul Rahim
Date Deposited: 20 Mar 2024 03:54
Last Modified: 20 Mar 2024 06:25
URI: http://eprints.usm.my/id/eprint/60243

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