Yiliang, Yuan
(2022)
Factors Influencing Firm
Performance Among Traditional
Chinese Medicine In China: Mediating
And Moderating Effect Of
Internationalization And
Government Support.
Masters thesis, Universiti Sains Malaysia.
Abstract
With the deepening of the market economy, leading industries play a more
critical role in developing a national economy. Traditional Chinese medicine as a top
industry, traditional Chinese medicine has stagnated in recent years, facing slow
development and bankruptcy problems. Therefore, how to promote the performance
development of small and medium-sized enterprises of traditional Chinese medicine
and give full play to the role of small and medium-sized enterprises of traditional
Chinese medicine in national development is a significant problem to be solved
urgently. Talent (TA), technical capability (TC), and marketing capability (MC) are
the biggest problems faced by small and medium-sized enterprises of traditional
Chinese medicine in the process of development. Based on the resource-based view
(RBV) theory, TA, TC, and MC generally consider resources that affect enterprise
performance. Therefore, TA, TC, and MC were independent variables in this study.
With economic globalization, internationalization is the company's intangible asset,
bringing more resources, making the company more extensive internal resource
allocation, and having more substantial international competitiveness. Therefore, this
study regards internationalization as an intermediary variable. However, previous
studies have not found the relationship between these independent variables and
internationalization. This study assumes that government support can strengthen the
relationship between these variables and internationalization, so government support
is used as a moderating variable. Relevant studies show that establishing cooperative
relations between the government and enterprises and active support for enterprises
will promote the internationalization process of small and medium-sized enterprises
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