Rasheed, Memon Khalid
(2023)
An Antecedent-Outcome Model Of
Responsible Innovation:
A Resource-Based Perspective.
PhD thesis, Universiti Sains Malaysia.
Abstract
ABSTRACT
Firms are not built in an isolated world, nor can they survive without societal
acceptance. Firms are responsible for their actions and innovations, even if those
innovations are meant to be "social innovations." Increased awareness of economic
and non-economic stakeholders has forced firms to seek social and ethical
acceptability to be considered socially and cognitively desirable. It’s no longer about
gaining profits only. Firms now need to address the rising concerns regarding
upcoming technological innovations, especially artificially intelligent machines.
Such technological innovations have serious impacts on human autonomy, fairness,
justice, and agency. Collective and responsible stewardship based on some values
and principles, through public engagement and informed discourse, may resolve such
issues. The research proposes "responsible innovation" (RI) as the solution to all
these problems. RI is a novel approach for managing technological innovations that
makes the firm ethically, morally, and socially responsible, environmentally friendly,
and humanitarian in addition to being business-oriented. Building on the resourcebased
view, this study proposes and empirically tests RI as a distinctive competency
of the firm developed as a result of its resources (tangible and intangible) and
capabilities, leading towards sustainable competitive advantage (SCA) through the
contingency effect of absorptive capacity, whereas higher sustainability performance
(financial, social, and environmental) became the end result of the SCA gained.
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