The Influence Between Facebook Malaysia: Fashionvalet Vs Zalora

Norashiddin, Faris Aizat (2022) The Influence Between Facebook Malaysia: Fashionvalet Vs Zalora. Masters thesis, Universiti Sains Malaysia.

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Abstract

The purpose of this study is to examine the influence of the type of content post on online engagement in the chosen e-retailer fashion companies Facebook pages which are FashionValet and Zalora.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User: Mr Aizat Asmawi Abdul Rahim
Date Deposited: 09 Feb 2024 08:47
Last Modified: 09 Feb 2024 08:47
URI: http://eprints.usm.my/id/eprint/59827

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