Balachandran, Dhaarshini
(2022)
Moving Towards Cashless Society: Malaysian Consumers Intention To Adopt Near Field Communication (Nfc) - Enabled Mobile Payment.
PhD thesis, Perpustakaan Hamzah Sendut.
Abstract
The continuous advancement in technology, specifically mobile technologies,
has brought many changes to human life, especially after the rise of the deadly
Covid-19 virus. Contactless systems have become something that everyone today
looks for in everything they take part in. The shift to a cashless society by leveraging
mobile payment has become an important agenda for many countries across the
globe, even before the pandemic. It is also an important agenda for Malaysia;
nevertheless, the technology’s progress rate is relatively slow. The majority of
Malaysians are still cash-dependent, while those who opt for mobile payment tend to
choose quick response or QR-based mobile payment over near field communication
or NFC-based mobile payment, despite the latter’s superiority in terms of safety,
convenience, user friendliness, and more. Hence, this study aimed to address
Malaysian consumers’ transition to a cashless society by leveraging NFC-enabled
mobile payment. To achieve this, an extended DOI Theory as well as the
Institutional-based Trust Theory, Network Externalities Theory, Value-based
Adoption Model, Status Quo Bias Theory, and Stimulus-Organism-Response (S-O-R)
theory were utilised to develop the model of the study.
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