The Influence Of Technology Acceptance, Effectiveness, Motivation, Opportunity And Social Identity Towards Customer Know-How Dota Gamers

Nugrahani, Rah Utami (2021) The Influence Of Technology Acceptance, Effectiveness, Motivation, Opportunity And Social Identity Towards Customer Know-How Dota Gamers. PhD thesis, Universiti Sains Malaysia.

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Abstract

Focusing on Indonesian active online Dota2 gaming players, this study investigates the antecedents of customer-to-customer online knowhow exchange (C2COKHE) and moderating effect of social identity (SI) on this behavior. C2COKHE is important because interactions between gamers carried out in the community to discuss strategies, sharing of experiences and knowledge related to Dota2 games will help gamers to win the competitions involved in it.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Aizat Asmawi Abdul Rahim
Date Deposited: 11 Sep 2023 02:31
Last Modified: 11 Sep 2023 02:31
URI: http://eprints.usm.my/id/eprint/59353

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