Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim

Mahmud Zuhudi, Nurul Wahidah (2021) Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim. PhD thesis, Universiti Sains Malaysia.

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Abstract

Past literature had shown many cases of abused and manipulated halal logo which affects the knowledge and understanding of the consumers, that introduced to minimise doubtful transactions and confusion for Muslim consumers. This indicates an immediate study to understand the behaviour and responses of Muslim consumers towards JAKIM halal logo by focusing on their levels of halal related knowledge, awareness and confidence in their daily consumption and routines. The study explores a mixed method of phenomenology model (1994) with thematic analysis (2006) in analysing the verbatim data.

Item Type: Thesis (PhD)
Subjects: N Fine Arts > NX Arts in general > NX1-820 Arts in general
Divisions: Pusat Pengajian Seni (School of the Arts) > Thesis
Depositing User: Mr Aizat Asmawi Abdul Rahim
Date Deposited: 06 Sep 2023 08:56
Last Modified: 06 Sep 2023 08:56
URI: http://eprints.usm.my/id/eprint/59341

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