The Association Of Social Media Motivation, Trust, Culture Restraint And Relationship Benefit Towards Online Relationship Commitment

Hatamleh, Islam Habis Mohammad (2021) The Association Of Social Media Motivation, Trust, Culture Restraint And Relationship Benefit Towards Online Relationship Commitment. PhD thesis, Universiti Sains Malaysia.

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Abstract

The present study examined the effect of social media motivation on relationship benefits and online relationship commitment and considered the moderating effect of cultural restraint on the relationship between social media motivation, relationship benefits and online relationship commitment. The study also explored the influence of relationship benefits and trust on online relationship commitment. A total of 384 young adults in Jordan were recruited for this study.

Item Type: Thesis (PhD)
Subjects: P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions: Pusat Pengajian Komunikasi (School of Communication) > Thesis
Depositing User: Mr Aizat Asmawi Abdul Rahim
Date Deposited: 25 Aug 2023 08:33
Last Modified: 25 Aug 2023 08:33
URI: http://eprints.usm.my/id/eprint/59267

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