Bukhari, Azmil Munif Mohd
(2022)
Relationship Between Innovativeness And Performance: A Study Of Tourism Entrepreneurs In Langkawi.
PhD thesis, Universiti Sains Malaysia.
Abstract
Tourism is is the largest component within the service sector which in turn the
largest contributor to Malaysia’s gross domestic product (GDP). Tourism industry is
in a downward spiral due to various reasons such as global economic crisis strong
competition from other countries. Innovative efforts are necessary to further promote
this industry to reap the full benefits and potential. Innovativeness remains one of the
important factors in enhancing tourism enterprises. In view of the above, the purpose
of this study is to examine the interrelationship of three innovativeness variables and
performance. In addition to that, the moderating role of political networking and
institutional support will also be studied. Based on responses from 126 tourism related
entrepreneurs, this study conducted partial-least-square structural equation modeling
analysis to test all the hyphotheses. Additionally, this study also conducted semi
structured qualitative interviews to understand in detail the challenges faced by
entrepreneurs. In general, market innovativeness, strategic innovativeness, political
networking and institutional support positively influence performance. Furthermore,
political networking moderates the relationship between all there innovativeness
constructs (market, behavior and strategic) and performance. However, institutional
support only moderates the relationship between market innovativeness and
performance.
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