Salman, Ahmad
(2022)
A Multi-stakeholder Management Perspective For Sustainable Ecotourism In Penang Hill.
PhD thesis, Universiti Sains Malaysia.
Abstract
Ecotourism brings economic, cultural and environmental sustainability in the
destination. Ecotourism was introduced because of the negative impact of mass
tourism on the destination. Ecotourism focuses on learning about nature, landscapes,
the environment and the culture. Many destinations struggle to achieve
sustainable ecotourism due to the involvement of multiple stakeholders with varying
interests and power. Penang Hill, one of the latest inductees to the world biosphere
reserve network, also has multiple stakeholders. This study aims to close the
knowledge gap in managing stakeholders of the destination by understanding the
interests and influence of the stakeholders of Penang Hill. The main objectives
of the study focused on exploring the management of Penang Hill, exploring
stakeholders perceptions related to stakeholder management and ecotourism
sustainability, identify the relationship between stakeholders interests and influence
on stakeholder management, assess the relationship between stakeholder
management and sustainable ecotourism in Penang Hill and finally to analyse
whether stakeholder management mediates the relationship between stakeholders
interests and stakeholders influence on sustainable ecotourism in Penang Hill. A
mixed-method approach was used in this study. The data was collected
concurrently with the help of semi-structured interviews and questionnaire from the
key and primary stakeholders of Penang Hill.
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