Teo, Shao Zhen
(2022)
The Effect Of Online Business
Resources And Capabilities On Business
Performance In Malaysian Fashion
Industry.
Masters thesis, Universiti Sains Malaysia.
Abstract
The advancement of information technology in addition with internet access
has revolutionized trades which involve buying and selling of goods and services in
the virtual platform. The government has been striving to boost online business
establishments and this effort is rising in Malaysia. Nevertheless, it was discovered
that there was only 6.3% contribution by online business market in terms of the gross
value added to the gross domestic product (GDP) in the year 2017 although the
government has been striving to establish online business in Malaysia. Grounded on
Resource-Based View (RBV) theory and Dynamic Capability View (DCV) theory,
the current research examined the effect of online business resources (relational
resources, financial resources and human capital) and online business capabilities
(digital marketing capability, CRM capability and IT capability) on online business
performance. Besides that, the direct relationship between online business resources
and online business capabilities were also been tested. In addition, this study also
investigated whether firm competitiveness mediates the relationship between online
business capabilities and online business performance. Using a purposive sampling
technique, data was obtained from 98 online business in Malaysian fashion industry,
including apparel, footwear and accessories sectors. The data was analysed using
Partial Least Squares structural equation modelling (PLS-SEM). Results discovered
that there was relationship existed between some aspects of online business resources
and online business capabilities. According to the results, financial resources only
have positive and significant effect to IT capability.
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