The Role Of Word-Of-Mouth As A Moderator In Influencing The Adoption Of Online Pharmacy In Saudi Arabia

Abdullah Ali A, Alsadoun (2022) The Role Of Word-Of-Mouth As A Moderator In Influencing The Adoption Of Online Pharmacy In Saudi Arabia. PhD thesis, Perpustakaan Hamzah Sendut.

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Abstract

There is a low level of adoption and acceptance of online pharmacies in Saudi Arabia; only very limited Saudi Citizens are aware of the existence of online pharmacies and even fewer number of Saudis accessed and bought medicines using online pharmacy systems. Therefore, the online pharmacy business is facing a great challenge in adoption in Saudi Arabia; despite many attempts on using web applications that mimic the actual pharmacy operations; such attempts still preliminary and need more theoretical modelling and practical enhancements to trust, reliability, efficacy, and other factors of success.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Hasmizar Mansor
Date Deposited: 15 Aug 2023 01:14
Last Modified: 15 Aug 2023 01:17
URI: http://eprints.usm.my/id/eprint/59125

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