Ahmad, Dayang Aizza Maisha Abang
(2021)
Corporate Social Responsibility In
The Context Of Sarawak Digital
Economy: An Organisational
Sensemaking Analysis In Malaysia.
PhD thesis, Perpustakaan Hamzah Sendut.
Abstract
Corporate Social Responsibility (CSR) has proven to be one of the innovative
mechanism that has been extensively used by authorities and organisations around the
globe in tackling and coping with social challenges and economic pursuits. This
research takes on the pioneering attempt in analysing the CSR sensemaking process of
an organisation’s adaptive and context-related approach to accommodating the
emphasis and direction of the Sarawak Digital Economy (SDE) environment. The
conduct of this study is developed upon three objectives; that is 1) to interpret the
Organisation’s CSR; 2) to analyse the Organisation’s sensemaking process of CSR in
response to the implementation of SDE; 3) to interpret the Organisation’s CSR in the
context of SDE. For this purpose, a single case study approach is applied in analysing
the Sarawak Information Systems Sdn. Bhd. (SAINS) long-standing CSR programme;
in which is prominently known for its contribution in bridging digital divide and
improving the socioeconomic development gap between the rural and urban populace
in Sarawak. Centred upon the use of Weick’s (1995) Sensemaking properties and
Carroll’s (1991) CSR Pyramid; findings from the in-depth interview, focus groups and
document analysis have contributed in redefining Carroll’s four-part components and
the placement of priorities based on the perceived importance assigned by the
organisation understudy (i.e. ‘philanthropic’ being the most important, followed by
economic, legal, and ethical).
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