Ahmad, Khairun Najiah
(2020)
Episodic Volunteering In Events Tourism In Malaysia.
PhD thesis, Universiti Sains Malaysia.
Abstract
The purpose of this study is to explore and test a complemented model to describe the motivations of episodic volunteers and to use this to predict their future behavioural intentions. This study adopted the Theory of Planned Behaviour (TPB) and the Volunteer Functions Inventory (VFI) as a measurement scale to quantify episodic volunteers’ motivations. The empirical assessment of the theoretical framework includes a survey of 250 Malaysian volunteers who supported selected tourism events in Malaysia. The data were analysed using descriptive statistics and Covariance Based-Structural Equation Modelling (CB-SEM) analyses via Analysis of Moment Structures (AMOS) software version 20. The results demonstrate that episodic volunteers involved in event tourism are, to some extent, motivated by variables such as attitude, perceived behavioural control (i.e. people’s perception of their own abilities to perform a task), social factors (such as improving one’s network), career and protective concerns (using volunteering to reduce negative feelings such as guilt). In addition, the findings reveal that satisfaction (in Quality of Life) mediates the relationship between attitude, perceived behavioural control, social, career, and protective thus affecting episodic volunteers’ decisions about whether to volunteer.
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