Advertising Strategies In Malaysian Advertisements

Vasudevan, Chellammal (1983) Advertising Strategies In Malaysian Advertisements. Project Report. Universiti Sains Malaysia. (Submitted)

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Abstract

This research involves the study of strategies used by advertisers in their advertisements on television, newspapers, magazines in our country. Advertisements, as we know are part and parcel of our lives. We are exposed to advertisements everywhere we go, educating us about services and institutions, informing us about products and the benefits one can derive by using them.

Item Type: Monograph (Project Report)
Subjects: B Philosophy. Psychology. Religion > B Philosophy (General) > B1-5802 Philosophy (General)
Divisions: Pusat Pengajian Ilmu Kemanusiaan (School of Humanities) > Thesis
Depositing User: Mr Mohammad Harish Sabri
Date Deposited: 24 Aug 2022 08:40
Last Modified: 24 Aug 2022 08:40
URI: http://eprints.usm.my/id/eprint/54290

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