The Effect Of Technological, Organizational, And Environmental Factors On Adoption Of Electronic Commerce By Small And Medium Enterprises In Kuwait: The Roles Of Attitude And Innovativeness

Al Enezi, Saleh O. M. R. (2021) The Effect Of Technological, Organizational, And Environmental Factors On Adoption Of Electronic Commerce By Small And Medium Enterprises In Kuwait: The Roles Of Attitude And Innovativeness. PhD thesis, Universiti Sains Malaysia.

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Abstract

This study examined the relationship between perceived relative advantage (PRA), perceived compatibility (PCO), perceived complexity (PCX), organizational readiness (ORD), IT knowledge (ITK), competitive pressure (COP), suppliers/customers' pressure (SCP), and SMEs' E-commerce adoption. Furthermore, the study examined the mediating role of attitude on these relationships as well as the moderating role of innovativeness on the attitude - E-commerce adoption link. Data were collected from the SMEs operating in Kuwait using a cross-sectional study design.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HF Commerce > HF1-6182 Commerce
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Aizat Asmawi Abdul Rahim
Date Deposited: 29 Jun 2022 01:54
Last Modified: 29 Jun 2022 01:54
URI: http://eprints.usm.my/id/eprint/53173

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