Ashar, Siti Masitah
(2019)
The Influence Of Web Gratification And
Irritation On Online Purchase In Apparel
Industry.
PhD thesis, Universiti Sains Malaysia.
Abstract
Increasing internet activity and its number of users have strengthened the
potency of uses and gratification. The concept of online purchase led the current
research to finding that the conceptualisation of online shopping encompasses
various aspects of consumer behaviour relating to the action of purchasing products
(i.e. buying customize goods and services, collecting information, seeking
recommendations, comparing products with several seller, or even browsing for
enjoyment). Additionally, it investigates the incorporation of use and gratification
theory (UGT) in the online shopping context. This study aims to examine the
relationship between informativeness gratifications (IG), entertainment gratifications
(EG), web irritation (WI) and cognitive attitude (CA). Furthermore, it attempts to
examine the relationship between informativeness gratification (IG), entertainment
gratifications (EG), web irritation (WI) and consumer emotions (CE). Besides that,
this study attempts to study the relationship between cognitive attitude (CA),
consumer emotions (CE) and online purchase. In addition, the influence of cognitive
attitude (CA) and consumer emotion (CE) as a mediator between informativeness
gratification, entertainment gratification, web irritation and online purchase is
included in the integrated framework of this study. By using of the convenience
sampling technique and a structured questionnaire via online survey, data was
amassed from individual online shoppers whereby 615 responses were collected.
However, from these only 465 responses were taken in for further analysis as the
remainder were considered incomplete and thus discarded.
Actions (login required)
 |
View Item |
