A Study On The Influence Of Organizational Culture And Management Style On User's Satisfaction In Organizational Buying

Omar, Akmar (2000) A Study On The Influence Of Organizational Culture And Management Style On User's Satisfaction In Organizational Buying. Masters thesis, Universiti Sains Malaysia.

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Abstract

Many studies have been done in industrial buying. However, they do not investigate the buying in government organizations. This study focuses on position influence on buying centers with top management styles as the moderating variable; This study investigates whether there is a relationship between customer driven culture and user satisfaction in organizational buying. If there is such a relationship, how would management style influence that relationship. A survey was conducted on the perceived culture and perceived management styles of the employees of the State of Penang government departments and their satisfaction. The result of this study shows that there is a relationship between customer driven culture and user's satisfaction.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Mohammad Harish Sabri
Date Deposited: 11 Jun 2021 04:36
Last Modified: 11 Jun 2021 04:36
URI: http://eprints.usm.my/id/eprint/49276

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