The Role Of Materialism On Consumer Perceived Values And Online Impulse Buying Behaviour Among Generation Y In Malaysia

Jayapal, Pravina Jayapal (2018) The Role Of Materialism On Consumer Perceived Values And Online Impulse Buying Behaviour Among Generation Y In Malaysia. PhD thesis, Universiti Sains Malaysia.

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Abstract

This study aimed to examine the role of emotional value, social bridging, social bonding and epistemic value on online impulse buying behaviour through materialism. The study incorporates three theories which are the Stimulus-Organism Response Model (SOR), Theory of Consumption Values (TCV) and Social Capital Theory (SCT). A total of three hundred and twelve respondents participated in this study via online survey method. The results revealed that emotional value and epistemic value affect all the dimensions of materialism (success, centrality, happiness).

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User: Mr Aizat Asmawi Abdul Rahim
Date Deposited: 17 Feb 2021 01:45
Last Modified: 17 Feb 2021 01:45
URI: http://eprints.usm.my/id/eprint/48325

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