Maniam, Gayathiri
(2019)
The Mediating Effect Of
Internationalisation On Firm
Performance Among E&E
Manufacturing Sme’s.
Masters thesis, Universiti Sains Malaysia.
Abstract
E&E Manufacturing industry is considered as a value-added business to
Malaysian economy. This research addresses new theoretical framework to describe
the relationship between competitive advantages (innovation differentiation,
marketing differentiation, low cost leadership, quality differentiation and service
differentiation), management attitudes, and internationalisation as the mediating factor
towards firm performance for the E&E manufacturing SME’s. The conceptual
framework, helps firms to determine the factors that contribute to the success of firm
performance and effectiveness of internationalisation to support E&E manufacturing.
The results indicate that E&E manufacturing SME’s firm performance are positively
related to competitive advantages (marketing differentiation, low cost leadership).
With the moderating effect of internationalisation, shows significant positive
relationship between competitive advantages (innovation differentiation, marketing
differentiation and low cost leadership) and also management attitudes.
Internationalisation is important to strengthen E&E manufacturing SME’s firm
performance, by helping to improve firm’s competitive advantages and management
attitudes. Internationalisation helps E&E firms to expand globally by creating a
platform and provide sufficient source to expand the firms’ competitive advantages
(innovation differentiation, marketing differentiation and low cost leadership) and also
management attitudes. The research model is tested using the Partial Least Squad
(PLS) technique. The quantitative method was employed in completing this thesis.
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