Challenges Facing Small and Medium Tourism Enterprises: A Case Study in Kuala Sepetang

Ong, Ke Shin and Chan, Ngai Weng and Dawood, Sharifah Rohayah Sheikh (2019) Challenges Facing Small and Medium Tourism Enterprises: A Case Study in Kuala Sepetang. European Proceedings of Social and Behavioural Sciences, 89. pp. 391-399. ISSN 2357-1330

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Tourism is increasingly being viewed as a development strategy for regional growth, especially in areas experiencing rural decline and economic contraction. In Malaysia, most of the rural tourism related firms are small and medium enterprises (SMEs). While the role of SMEs in destination development is widely studied, the opportunities and challenges facing tourism SMEs are underexplored. In this regard, this study aims to identify and explore the opportunities and challenges that rural tourism SMEs, particularly those faced by boat operators and strategies adopted to overcome these problems. Qualitative approach using in-depth interviews was adopted as a data collection strategy. The findings revealed that most of the boat operators based in Kuala Sepetang are male, with primary or secondary education. Reasons for the boat operators to ventured into tourism include to seek alternative income, to return to their hometown, or to satisfy their passion as a lifestyle entrepreneur. The main challenges the boat operators faced are (i) lack of qualified manpower; (ii) inadequate infrastructures; (iii) variable numbers of seasonal visitors; and (iv) competition among the boat operators.

Item Type: Article
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G154.9-155.8 Travel and state. Tourism
Divisions: Pusat Pengajian Ilmu Kemanusiaan (School of Humanities) > International Conference on Humanities (ICH)
Koleksi Penganjuran Persidangan (Conference Collection) > International Conference on Humanities (ICH)
Depositing User: Mr Musa Mohamed Ghazali
Date Deposited: 29 Jan 2021 03:22
Last Modified: 29 Jan 2021 03:22

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