The Relationship Between Total Quality Management (TQM) Practices. Service Quality, Market Orientation, And Organizational Performance

Samat, Nusrah (2004) The Relationship Between Total Quality Management (TQM) Practices. Service Quality, Market Orientation, And Organizational Performance. Masters thesis, Universiti Sains Malaysia.

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Abstract

Organizations. both manufacturing and service have realized the importance of quality. Therefore. they have been influenced by some quality programs related to Total Quality Management (TQM). TQM is always said to provide a lot of benefits to the organization. One of them is better service quality. which is crucial for service organizations in satisfying customers' needs and wants. Some of the antecedents of market orientation are part of the elements under TQM.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:	Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User:	Mr Hasmizar Mansor
Date Deposited:	26 Oct 2020 05:47
Last Modified:	26 Oct 2020 05:47
URI:	http://eprints.usm.my/id/eprint/47768

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