The Characteristics And Performance Of Property Development Companies In Penang

Hashim, Ruzita Khaironi Mohd. (2003) The Characteristics And Performance Of Property Development Companies In Penang. Masters thesis, Universiti Sains Malaysia.

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Abstract

This research studies the relationship between characteristics and performance measures of property development companies in the state of Penang with the influence of perceived environmental uncertainty. The 4 (four) different categories of characteristics are customer orientation, capacity, expertise, and management style. While, the performance measures include effectiveness and profitability. This study too examines the influence of perceived environmental uncertainty as moderating variables. The variables are divided into 5 (five) dimensions, namely, suppliers performance, competitors' actions, customers' demand, financial/capital market, and government regulations. The research findings show that there is a relationship between characteristics and performance measures of the property development in Penang with the influence of the perceived environmental uncertainty. These mean that the better the characteristics, such as customer orientation, capacity, expertise, and management style, the better the performance measures, namely effectiveness and profitability of the organizations despite the influence of the moderating variables which include suppliers, competitors' actions, customer demand, financial/capital market, and government regulation.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Mohammad Harish Sabri
Date Deposited: 26 Oct 2020 01:45
Last Modified: 26 Oct 2020 01:45
URI: http://eprints.usm.my/id/eprint/47751

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