Hashim, Ruzita Khaironi Mohd.
(2003)
The Characteristics And Performance Of Property
Development Companies In Penang.
Masters thesis, Universiti Sains Malaysia.
Abstract
This research studies the relationship between characteristics and performance
measures of property development companies in the state of Penang with the
influence of perceived environmental uncertainty. The 4 (four) different categories of
characteristics are customer orientation, capacity, expertise, and management style.
While, the performance measures include effectiveness and profitability. This study
too examines the influence of perceived environmental uncertainty as moderating
variables. The variables are divided into 5 (five) dimensions, namely, suppliers
performance, competitors' actions, customers' demand, financial/capital market, and
government regulations. The research findings show that there is a relationship
between characteristics and performance measures of the property development in
Penang with the influence of the perceived environmental uncertainty. These mean
that the better the characteristics, such as customer orientation, capacity, expertise,
and management style, the better the performance measures, namely effectiveness and
profitability of the organizations despite the influence of the moderating variables
which include suppliers, competitors' actions, customer demand, financial/capital
market, and government regulation.
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