Deou, Seang Sin
(1998)
Success Factors For Managing Benchmarking
Process.
Masters thesis, Universiti Sains Malaysia.
Abstract
This study intends to investigate the extent of benchmarking practices and the success
factors for benchmarking process by electrical and electronics companies in Penang.
Data collection method was through the use of mail questionnaires that were
administered through personal contacts for all the companies selected. The result
indicated that the electrical and electronics companies in Penang are increasingly
making use of benchmarking, a trend expected to continue for the next five years.
Most of the companies are still in the early stage of practising benchmarking.
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