4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance

Abu Bakar, Lily Julienti (2002) 4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance. Masters thesis, Universiti Sains Malaysia.

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Abstract

Researchers have identified innovation as a key organizational activity, contributing directly to the long-term viability of operations. Utilizing a sample of SMEs' (Small Medium Enterprise) from Alor Setar and Kubang Pasu District in Kedah, this study proposes and tests a model that assesses relationships between 4Ps (product, price, place and promotion) innovation and organization performance. Result generally support past work by Biggs (1996), Cohen (1988), Kelleberg (1986), Palmer (1993), Perreault and Russ ( 1976), who have proposed that innovation is positively related to financial and non-financial performance of the organization.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:	Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User:	Mr Hasmizar Mansor
Date Deposited:	23 Oct 2020 03:41
Last Modified:	23 Oct 2020 03:41
URI:	http://eprints.usm.my/id/eprint/47713

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