Ismail, Nurzali and Ahmad, Jamilah and Noor, Shuhaida Md. and Saw, Jayslyn (2019) Malaysian Youth, Social Media Following, and Natural Disasters: What Matters Most to Them? Media Watch, 10 (3). pp. 508-521. ISSN 2249-8818
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Abstract
This study attempted to understand youth’s social media following during natural disasters. It investigated Malaysian youth’s perception about the importance of immediacy, trust, and accuracy of social media news and information during natural disasters. This study found that youth prefer to consume social media news and information during natural disasters such as flooding, landslides, and haze. This is mainly contributed by the immediacy of news and information on social media. Besides immediacy, youth also value trust and accuracy of social media news and information during natural disasters. As the findings of this study revealed, youth are more inclined to become followers to social media creators who have a high level of trust and whom they believe can provide accurate natural disasters news and information. Hence, it is crucial that the authority and news organizations to provide natural disasters news on social media that is timely and accurate.
| Item Type: | Article |
|---|---|
| Subjects: | P Language and Literature > PN Literature (General) > PN4775-4784 Technique. Practical journalism |
| Divisions: | Pusat Pengajian Komunikasi (School of Communication) > Article Zoom Profil Pakar (Expert Profile) > Jamilah Ahmad (Communication) |
| Depositing User: | Administrator Automasi |
| Date Deposited: | 11 Feb 2021 22:19 |
| Last Modified: | 11 Feb 2021 22:19 |
| URI: | http://eprints.usm.my/id/eprint/47603 |
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