Factors contributing to Strategic Decisions in Small and Medium-sized Enterprises

Singh, Nirmal (2008) Factors contributing to Strategic Decisions in Small and Medium-sized Enterprises. Masters thesis, Universiti Sains Malaysia.

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Abstract

Strategic decision is being viewed as one of the important factor and the driving force in the field of strategic management. There seems to be quite a number of contributing variables towards the outcome of the decision. The standard measurement usually will be the measurement of the effectiveness. This study focuses on the development from two contributing independent variables, competitive intelligence and intuitive synthesis.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Hasmizar Mansor
Date Deposited: 13 Oct 2020 08:15
Last Modified: 13 Oct 2020 08:15
URI: http://eprints.usm.my/id/eprint/47526

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