Michelle, Kow Pei Ming
(2009)
A Study On Employed Job Seekers'
Acceptance Of Social Networking Sites
As A Job Search Tool.
Masters thesis, Universiti Sains Malaysia.
Abstract
The use of social networking sites to connect with friends, relatives and
business contacts have been the latest trend. People from all ages, various
backgrounds, different ethnicity and etc. are using Social networking sites to connect
with one another. The social networking sites such as Facebook, Friendster and
MySpace are widely used by users to connect with friends and relatives as well as
new friends, whereas Linkedln is a business oriented social networking sites where
users connect with business contacts in hope of gaining new career opportunities or
new business ventures and etc. With the recent economic meltdown and the need to
reduce costs, companies are looking into alternative ways to source for potential
candidates. Companies have been using social networking sites to connect with the
potential passive candidates as well as provide the avenue for employed job seekers
to connect with the recruiters of the company and be updated on the latest job
openings. This research studied on the factors that influence employed job seekers
acceptance of social networking sites as a job search tool.
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