The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang

Khoo, Gim Hoon (2012) The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang. Masters thesis, Universiti Sains Malaysia.

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Abstract

This is a case study on the roles public relations practitioners enact in the hotel industry. The roles of 23 practitioners were studied using Broom’s (1982) 24-item role typology. The factors influencing practitioners’ role enactment were also investigated. The study employs the survey method and in-depth interview. A survey was conducted to collect data using the purposive sampling method. In January 2009, survey questionnaires were distributed to practitioners in the hotel industry in Penang. Descriptive statistics were used to analyse the data.

Item Type:	Thesis (Masters)
Subjects:	P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	Pusat Pengajian Komunikasi (School of Communication) > Thesis
Depositing User:	ASM Ab Shukor Mustapa
Date Deposited:	02 Jul 2019 07:49
Last Modified:	02 Jul 2019 07:49
URI:	http://eprints.usm.my/id/eprint/44822

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