The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust

Yeap,, Jasmine Ai Leen (2012) The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust. PhD thesis, Universiti Sains Malaysia.

[img]
Preview
 PDF
Download (255kB) | Preview

Abstract

In this current competitive digital economy, website stickiness has emerged as a much coveted element among online retailers. The interface design and personality aspects of a website are believed to have an impact on website stickiness. However, trust is believed to play a very crucial role in the relationship between the website’s characteristics and website stickiness. Focusing on first time encounters to a website, this study examined initial trust as a mediator for the relationship between website interface design (structure, content, graphic and social-cue design), website personality (sincerity, excitement, competence and sophistication) and website stickiness.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User: ASM Ab Shukor Mustapa
Date Deposited: 02 Jul 2019 06:57
Last Modified: 02 Jul 2019 06:57
URI: http://eprints.usm.my/id/eprint/44814

Actions (login required)

View Item View Item
USM Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.
Share