A Case Study On Improving Business To Business Warranty Returns Warehouse Dock To Receipt Throughput Time In Sustaining Customers Satisfaction

Lee, Kok Peng (2014) A Case Study On Improving Business To Business Warranty Returns Warehouse Dock To Receipt Throughput Time In Sustaining Customers Satisfaction. Masters thesis, Universiti Sains Malaysia.

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Abstract

Leading manufacturers in various industries are focusing on improving the reverse logistics process in order to recapture revenue and retain customers. Warranty returns plays a vital role in the entire supply chain network. It delivers value by enhancing higher levels of customer loyalty & retention. The management project case study takes a vertical look at reverse logistics, examining the warranty returns challenges faced by the reverse logistics division in a well-known semiconductor corporation.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:	Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User:	ASM Ab Shukor Mustapa
Date Deposited:	30 May 2019 02:33
Last Modified:	30 May 2019 02:33
URI:	http://eprints.usm.my/id/eprint/44452

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