Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd

Ho, Chee Poh and Marthadam, Baliah and Razmi, Bustaman Mazuki (2014) Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd. Masters thesis, Universiti Sains Malaysia.

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Abstract

Press Shop Sdn. Bhd. was established in 1995 in order to fulfill their contract obligation to their major customer, Rhombus Caster Sdn. Bhd. Throughout the year until now, their market dominated by fulfilling their contract job to Rhombus Caster with about 80% from total revenue. From literature we found that too much depending on major customer might jeopardized business sustainability as it could vanishing company revenue if something happen to major customer or major customer has change their business direction. From perspective of SMEs’ overview, local SMEs’ not really bother about business and marketing strategy.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:	Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User:	ASM Ab Shukor Mustapa
Date Deposited:	30 May 2019 01:54
Last Modified:	30 May 2019 01:54
URI:	http://eprints.usm.my/id/eprint/44441

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