Jamshed, Shazia
(2011)
An Exploratory Sequential Mixed Method Evaluation Of
General Practitioners, Pharmacists, Consumers And
Pharmacy Students’ Knowledge, Perception And Attitude
On Contemporary Issues Surrounding Generic Medicine
Use In Karachi, Pakistan.
PhD thesis, Universiti Sains Malaysia.
Abstract
Developing countries are struggling with the high cost of treatment and Pakistan is not an exception to this issue. Generic medicines could be instrumental in curtailing
the cost of treatment and reduce healthcare expenditures in Pakistan. Therefore, it is imperative to ascertain the knowledge, perception and attitudes of different
stakeholders in this regard. The study used a sequential mixed-method research in which the qualitative and quantitative approaches were applied. The qualitative data
was collected through in-depth semi-structured, face-to-face interviews with general practitioners, pharmacists, consumers, and pharmacy students. Saturation point, a
peak after which no new information was sought from additional interviews, was achieved at 11 for doctors, 11 for pharmacists, 29 for consumers and 28 for pharmacy students.
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