PPSP, Pusat Pengajian Siswazah Perniagaan
(2018)
International Conference on Business Sustainability and Innovation (ICBSI)2018 Program Book.
Graduate School of Business, Universiti Sains Malaysia, Pulau Pinang, Malaysia.
Abstract
This conference epitomises the continuous journey of the Graduate School of Business (GSB) in
championing transformational leadership in sustainability and social innovation, amongst all our
important stakeholders. In line with Universiti Sains Malaysia’s mission of ‘transforming higher education
for a sustainable tomorrow’, this conference will feature research papers based on the theme: ‘nurturing
business sustainability and innovation’. The 1st ICBSI offers something unique for all conference delegates,
as we have outlined a programme that facilitates the sharing of knowledge and exchanging of insights
from different contexts, based on our theme of sustainability and innovation.
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