Kwofie, Titus Ebenezer and Adinyira , Emmanuel and Fugar , Frank
(2016)
Modelling the Effect of Housing Design Unit Contract Packaging on
Mass Housing Project Team Communication Performance.
Journal of Construction in Developing Countries , 21 (1).
pp. 35-50.
ISSN 1823-6499
Abstract
Studies exploring success on mass housing projects (MHPs) continue to cite
communication ineffectiveness inherent from the unique attributes of mass housing as a
major problem in the delivery. Unfortunately, these studies fail to establish the nature and
extent to which the observed communication ineffectiveness is attributed to the unique
characteristics displayed by MHPs. Here, this study aims at exploring the influence of the
housing design unit contract packaging (HDP) features of MHPs on project team
communication performance. By adopting a questionnaire survey and the use of structural
equation model (SEM), the study used empirical data collected from project team leaders
on mass housing project sites in Ghana to assess the communication ineffectiveness inherent
in the HDP attributes. The evidence gathered from the empirical study indeed supports the
hypothesis that the HDP features of MHPs significantly contribute to communication
ineffectiveness related to information flow and information composition among the project
team. These findings affirm the uniqueness of MHPs and suggest the need for project teams
and stakeholders on mass housing to adopt communication methods, medium, strategies
and management approaches that fit the mass housing project environment to engender
managerial and communication efficiencies in mass housing delivery.
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