Seedee, Rattana
(2009)
Best Business Practices And Performance Of Ceramics Firms In Thailand: The Moderating Role Of Business Strategy.
PhD thesis, Universiti Sains Malaysia.
Abstract
Industri seramik memainkan peranan penting dalam ekonomi dan sektor industri Negara Thai. Ia merangkumi aktiviti pembuatan, pekerjaan, dan eksport. Banyak firma perniagaan menggunapakai amalan yang terbaik untuk meningkatkan prestasi firma, tetapi kejayaannya bercampur-baur. Selain itu, hasil kajian terdahulu tentang perkaitan di antara amalan dan prestasi perniagaan yang terbaik tidak memberikan sebarang kesimpulan yang jitu. Dalam usaha menggalakkan industri seramik Thai, penyelidikan ini cuba mengkaji setakat manakah amalan ini diamalkan dan setakat mana sumbangannya terhadap prestasi industri seramik. Keduanya, penyelidikan ini juga mengkaji sama ada pilihan strategi perniagaan yang dipilih menyederhanakan hubungan di antara amalan dan prestasi perniagaan.
The ceramics industry has played a pivotal role in the economic and industrial sector of Thailand. It encompasses manufacturing, employment, and exports activities. Many businesses have applied best practice for improving performance, but with mixed success. In addition, the results of past studies on the relationship between best business practices and performance are inconclusive. In order to enhance Thai ceramics industry, this research attempts to find out the extent to which it has adopted the best business practices and whether these practices contribute to performance. Secondly, this research would determine whether choice of business strategy moderates the relationship between the best business practices and performance.
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