F-Commerce in Bangladesh: “Venit, Vidit, Vicit”

Zabeen, Mashruha and Ara, Husna and Sarwar, Nafish (2013) F-Commerce in Bangladesh: “Venit, Vidit, Vicit”. Journal Of Humanities And Social Science, 17 (5). pp. 1-8.

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The term “F-Commerce” is a neologistic portmanteau of Facebook and Commerce; referring to a type of marketing channel which facilitates - advertising, auctioning, purchasing and selling of any products (goods and/or services) through the social media network Facebook. The vast popularity of Facebook enabled F-Commerce platform to rapidly enhance the shopping tendency of its users with in a very shorter period of time. Literally it just came and concurred the market; as in Latin Venit, Vidit, Vicit. Objective of this exploratory research is to observe the adoption of F-Commerce in Bangladeshi context and identify its potential implications. An anthology of group discussions with the consumers and thorough case studies on the Bangladeshi f-traders were carried out during the month of June-July 2013. And crosschecking the group discussions with the Internet reviews permitted the researchers to ensure the validity of the findings.

Item Type: Article
Subjects: H Social Sciences
Divisions: Pusat Pengajian Pengurusan (School of Management) > Article
Depositing User: ASM Ab Shukor Mustapa
Date Deposited: 19 Jun 2019 01:03
Last Modified: 19 Jun 2019 01:03
URI: http://eprints.usm.my/id/eprint/41043

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