N. Dubé, François and Hongxia, Zhao and Haijuan, Yang and Lijun, Huang
(2016)
Halal Certification System As A Resource
For Firm Internationalisation:
Comparison Of China And Malaysia.
International Journal of Asia Pacific Studies (IJAPS), 12 (1).
pp. 125-141.
ISSN ISSN: 1823-6243
Abstract
There is a broad consensus to the effect that public agencies can mitigate the
obstacles and uncertainties associated with the process of firm
internationalisation. One critical aspect of such interventionist policy is the
establishment of a national/regional halal certification system, which has been
widely recognised as a core factor in the international expansion of halal food
firms. Based on thorough field research conducted in the halal food industries of
the Ningxia Autonomous Hui Region of China and Malaysia, the present article
examines how different models of halal certification can promote and ease access
of local firms to international markets. Using both qualitative and quantitative
methodologies, the present article allows the authors to formulate general
conclusions on the relationship between firm internationalisation and halal
certification, as well as specific insights for halal food industries elsewhere
seeking to promote their international activities.
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