Improving Customer Relations Through Social Media Marketing: The Case of Nadee One Enterprise

Mahayudin, Orhisyam (2015) Improving Customer Relations Through Social Media Marketing: The Case of Nadee One Enterprise. Masters thesis, USM.

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Abstract

Media sosial memainkan peranan yang semakin penting dalam pemasaran kontemporari. Oleh itu, ia adalah penting bagi perusahaan kecil dan sederhana (PKS) memahami dan menggunakan Facebook, Twitter dan laman web rangkaian sosial yang lain. Kepentingan media sosial juga telah mempengaruhi perkembangan perniagaan, di mana penggunaan media sosial akan dapat membantu untuk mengukuhkan pemasaran perniagaan.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 28 Jun 2018 04:01
Last Modified: 28 Jun 2018 04:01
URI: http://eprints.usm.my/id/eprint/40833

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