The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh

Nadia Farhana, Nadia Farhana (2017) The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh. PhD thesis, Universiti Sains Malaysia.

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    Abstract

    Konsep ‘pengalaman pelanggan’ telah membangun sebagai bidang kajian besar dalam bidang pemasaran. Walaupun tumpuan lebih diberikan kepada penyelidikan berpengalaman sejak penghujung abad ke-20, terdapat kekurangan bukti empirikal ke atas pengalaman pelanggan dan kesannya ke atas persepsi pelanggan dan kelakuan terutama dalam sektor penjagaan kesihatan The concept of ‘customer experience’ has developed as an imperious area of study within the marketing discipline. In spite of increasing attention paid to experience research since the end of the 20th century, there is a dearth of empirical evidence on the customer experience and its consequences on customer perception and behavior especially in the healthcare sector

    Item Type: Thesis (PhD)
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
    Divisions: Pusat Pengajian Pengurusan (School of Management) > Thesis
    Depositing User: Mr Erwan Roslan
    Date Deposited: 26 Feb 2018 12:38
    Last Modified: 17 May 2018 11:09
    URI: http://eprints.usm.my/id/eprint/39165

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