An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice

Mohamad Yasin, Nazri (2016) An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice. PhD thesis, Universiti Sains Malaysia.

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    Abstract

    Tujuan kajian ini adalah untuk menentukan tahap amalan Komunikasi Pemasaran Bersepadu (IMC) di syarikat berkaitan kerajaan Malaysia (GLCs), untuk memahami pengaruh budaya di dalam pelaksanaan dan amalan IMC, dan untuk memahami perspektif pengurusan atasan terhadap IMC di GLCs The purposes of this study are to determine the level of Integrated Marketing Communication (IMC) practice in Malaysia Government-Linked Companies (GLCs), to understand cultural influence towards IMC implementation and practice, and to understand top management perspectives on IMC in GLCs

    Item Type: Thesis (PhD)
    Subjects: P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
    Divisions: Pusat Pengajian Komunikasi (School of Communication) > Thesis
    Depositing User: Mr Erwan Roslan
    Date Deposited: 08 Feb 2018 11:38
    Last Modified: 17 May 2018 11:10
    URI: http://eprints.usm.my/id/eprint/38730

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