Ismail, Norhasimah and Masron, Tarmiji and Ahmad, Azizul
(2014)
Cultural Heritage Tourism in Malaysia: Issues and Challenges.
SHS Web of Conferences, 12 (01059).
pp. 1-8.
ISSN 2261-2424
Abstract
Malaysia is experiencing an incredible pace of tourism development and heritage
tourism is one of the tourism branches that have long contributed to appeal the tourist
destination and acts as important marketing tool to attract tourist especially with special
interests in heritage and arts. Cultural heritage tourism has emerged as a potential form of
alternative tourism among both international tourists as well as Malaysian domestic travelers.
The difference of ethnics present in Malaysia brought different local knowledge discipline
ranging from its architecture, handicrafts, traditional attire, music and dance, which reflects a
colorful heritage and an amalgamated culture. There are arise of conflict in management of
cultural heritage tourism in Malaysia face by tourism managers, stakeholders, governments,
cultural heritage managers and local community itself. In order to maintain, conserve and
preserve the resources and assets of cultural heritage in Malaysia, a system or management
need to be develop that take into consideration on every issues and challenge, so that the
decision making process is reliable to optimize the value of cultural heritage tourism industry
in Malaysia. The purpose of this paper is to give an overview and discuss the status, issues
and challenge of cultural heritage tourism in Malaysia.
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