Tawil, N.M. and Mohamad, N.I. and Usman, I.M. and Tahir, M. M. and Othuman Mydin, M.A.
(2014)
Critical Failure Factors in Selling Shoplots towards
Sustainability of New Township Development.
E3S Web of Conferences, 3 (01013).
pp. 1-4.
ISSN 2267-1242
Abstract
The focus of this research is to identify the critical factors of shop houses sale
failure in Nilai New Township. The critical factors of sale failure of commercial property
types, shop houses in new township need to be discover as reported by Valuation and
Property Services Department (JPPH) showed 5,931 units of shop houses in Malaysia is
currently completed but remained unsold where Johor was recorded as the highest with
unsold units followed by Negeri Sembilan. Thus Nilai New towship is chosen as research
sample for unsold shop houses units due to its strategic location which is near to KLIA,
International Sepang Circuit, educational instituitions and surrounded by housing scheme
but yet still has numbers of unsold units. Data was gathered from survey question between
developers, local authority, purchasers/tenant and local residents.. Generally, the factors
of sale failure are economy, demography, politic, location and access, public and basic
facilities, financial loan, physical of product, current stock of shop houses upon
completion, future potential of subsale and rental, developer’s background, promotion and
marketing, speculation and time.
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