A Method of Investigating the Ageing Perception and Satisfaction towards Product Appearances

Majid, A. Zuhairi A. and Jamalludin, Nurazlina (2017) A Method of Investigating the Ageing Perception and Satisfaction towards Product Appearances. In: The 4th International Conference on Creative Industries Bandung Creative Movement 2017.

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Abstract

The purpose of this paper is to proposing a method investigating on product appearance perceived by the ageing consumers.It also examines the relationship between ageing perception towards product appearance in oder to better understand how they will respond to products as they grow older.

Item Type: Conference or Workshop Item (Paper)
Subjects: N Fine Arts > NX Arts in general
Divisions: Pusat Pengajian Seni (School of the Arts) > Conference or Workshop Item
Depositing User: HJ Hazwani Jamaluddin
Date Deposited: 22 Jan 2018 01:35
Last Modified: 07 Feb 2018 07:58
URI: http://eprints.usm.my/id/eprint/38452

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