Business Success and Psychological Traits of Housing Developers

Jaafar, Mastura and Nuruddin, Azlan Raofuddin and Syed Abu Bakar, Syed Putra (2014) Business Success and Psychological Traits of Housing Developers. Construction Economics and Building, 14 (2). pp. 57-72. ISSN 2204-9029

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Abstract

Although the issues on entrepreneurship in the real estate industry are disparaging and have received little interest from global researchers, the significant roles played by the industry players warrant further investigation. The personal traits of the owners/managers are deemed to be the key factors to the business success of housing development firms. This paper examined the main determinants of successful businesses in the housing development sector under the lens of psychological traits of the owners/managers. To identify the success factors of housing development firms, interviews were conducted on 10 housing developers in Peninsular Malaysia. The study shows the significant psychological traits that distinguish the business success of housing developers compared with those in the existing literature. These factors are (1) high confidence and ambition, (2) vision and foresight, (3) industriousness, (4) perseverance and (5) integrity. As housing development is a risky industry, developers can use these findings as a guideline in managing their business toward superior performance.

Item Type:	Article
Subjects:	T Technology > TH Building construction > TH1-9745 Building construction
Divisions:	Pusat Pengajian Perumahan, Bangunan & Perancangan (School of Housing, Building & Planning) > Article Zoom Profil Pakar (Expert Profile) > Mastura Jaafar @ Mustapha (Housing, Building & Planning)
Depositing User:	Mr Noorazilan Noordin
Date Deposited:	17 Jan 2018 07:08
Last Modified:	17 Jan 2018 07:08
URI:	http://eprints.usm.my/id/eprint/38411

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