Monsefi, Roya and Tengku Mahadi, Tengku Sepora
(2017)
The Rhetoric of Persian News Headlines: A Case Study of Euronews.
International Journal of Applied Linguistics and English Literature, 6 (2).
pp. 36-45.
ISSN 2200-3452
Abstract
Media texts are often filled with strategies to persuade the readers and express ideas beyond the plain meaning of the
words. The present study investigated the rhetorical features of Persian news headlines through the analysis of
wordplay. A sample of 100 online news headlines of Euronews was selected. Wordplay was analysed because of its role
in persuasion. The method was descriptive and the data was analysed on the basis of textual rhetorical analysis. Leigh’s
(1994) framework including a taxonomy of different types of wordplay was adopted. Results revealed that the Persian
news headlines of Euronews contained one or more clearly defined wordplay types. Tropes, or more specifically
metonymies, were of the highest prevalence and wordplays such as oxymorons, parodies, anthimerias, polysyndetons,
anadiploses, antimetaboles, epistrophes, climaxes and polyptotons were not present. The category of schemes
encompassed the majority of unused wordplays. The discussion suggests that wordplay made the headlines more vivid
and conspicuous.
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